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Are Your Telling People What They Want To Hear?

Guilty. Been there done that in my business and in life. And why wouldn't I? Most marketing training out there teaches you to listen to your audience and speak their language. Talk to them in their voice. Not yours.

I thought this was the right thing to do. Give people what they want right? Wrong. It's exhausting, unhelpful and irresponsible. But I totally get it. Really I do. The odds of changing someone's mind is slim to none anyhow. From the book Stealing Fire:

When a Harvard Medical School study confronted patients - 17 with lifestyle-related diseases that would kill them if they didn’t alter their behavior (type 2 diabetes, smoking, atherosclerosis, etc.), 87 percent couldn’t avoid this sentence. Turns out, we’d rather die than change.

Yep. Awesome. I know you know people like this in your life. People who if they just change some simple behaviors, can lead a happy, healthy and more abundant life. But they never will. So let's talk about the 13%.

The 13% isn't there to listen to what they want to hear. They want to hear what you have to say. But here's the hitch. You can't worry about what you're saying will be received. Your only job is to speak your truth from a personal and compelling place. That's it.

If you know me personally, you know I'm a movie guy. There's the perfect scene from a great film to illustrate what I'm talking about. Click the link below to watch:

https://www.youtube.com/watch?v=dYP2EJb1nTQ&t=130s

Michael CinquinoComment